IP video surveillance market grew 48 percent in 2007
MultiMedia Intelligence reports that the market for IP/Networked video surveillance cameras grew nearly 50 percent in 2007, to approach USD 500 million worldwide. This growth is nearly four times the growth rate of the broader video surveillance equipment market, which also includes CCTV cameras, digital video recorders (DVRs) and network video recorders (NVRs), and IP Encoder/Streamers.
While IP/networked video surveillance camera units and revenue are growing rapidly, they remain a small percentage of the overall surveillance market. The outlook for continued growth of IP/Networked video surveillance is strong. However, the barriers to it overtaking traditional CCTV surveillance will prove enduring.
"The transition from traditional CCTV surveillance to networked digital surveillance is revolutionary for the physical security industry," according to Mark Kirstein, president of MultiMedia Intelligence. "Yet this transition is also seen as over-hyped and under-performing compared to many expectations. Both are true."
MultiMedia Intelligence's new research also found:
- IT-oriented companies such as Cisco and EMC are adding a new competitive dynamic. Focused surveillance competitors, such as Axis Communications, IndigoVision, March Networks, Nice Systems and Verint, are leveraging the growth of IP/networked surveillance to take on the legacy surveillance equipment manufacturers. The new competitive environment is drastically accelerating product innovation.
- Growth in the DVR market overall is slowing. Network video recorders, both hardware-based and software-based, are emerging as the key growth category.
- The semiconductor opportunities in DVRs and IP/networked surveillance equipment are strong. Companies, such as Texas Instruments and Techwell, have established a strong position in their respective segments. A variety of competitors including Analog Devices, Aptina, NextChip, OmniVision, PentaMicro, Pixim, and Stretch are positioning themselves in the key growth categories of video processing/Codecs and image sensors.
- With strong expertise in physical security, the legions of dealers and VARs are generally not experts in networking and IP technology. This lack of expertise is a major barrier to adoption of networked video among end users.
"Internet Protocol (IP)/Networked Video Surveillance Market: Equipment, Technology & Semiconductors" analyzes the IP/Networked surveillance market within the context of the broader video surveillance industry. The research examines the value chain from end-users to distribution/sales, integrators, equipment manufacturers, software vendors, and semiconductor providers. MultiMedia Intelligence's expertise is based on years of researching the physical security, digital camera and semiconductor markets. The report forecasts and segments markets by product category, including CCTV & IP cameras, Encoder/Streamers, DVR/NVR, and surveillance software & video content analytics. In addition, detailed technology segmentation and forecasts are included for semiconductors in each product category, video signal processors & codecs, image sensors (CMOS/CCD), camera resolution, and network interfaces (PoE, Wi-Fi/Mesh, others). Forecasts include units, revenue, ASPs at the equipment, software and semiconductor level by product type.